Five sequences. Built from the marketer's chair.

Welcome

Convert curiosity into a booked discovery call.

Touchpoints

1. 01Instant SMS confirmation + agent intro video
2. 02Day 1: 'What to expect from a buyers agent' email
3. 03Day 3: case study — recent client win
4. 04Day 5: SMS nudge to book the call
5. 05Day 7-14: educational drip until booked or paused

Nurture

Stay top-of-mind with leads who aren't ready yet.

Touchpoints

1. 01Weekly market-pulse email (suburb data, off-markets)
2. 02Monthly long-form: macro property thesis
3. 03Quarterly suburb-deep-dive PDF
4. 04Behavioural triggers when they re-engage

Follow-Up

Close the engagement letter without chasing.

Touchpoints

1. 01Same-day proposal + Loom recap
2. 0248-hour 'questions?' check-in
3. 03Day 5: social proof — 3 client outcomes
4. 04Day 10: founder-to-founder voice note
5. 05Day 14: graceful exit + nurture re-entry

Referral

Turn every settled buyer into 2 introductions.

Touchpoints

1. 01Settlement-day handwritten card trigger
2. 0230-day check-in + Google review ask
3. 0360-day referral request with reward
4. 04Anniversary touch + market valuation gift

Re-Activation

Recover ghosted briefs without being annoying.

Touchpoints

1. 01Pattern-interrupt SMS ('still looking?')
2. 02Suburb-specific off-market teaser
3. 03Founder voice note re-open
4. 04Auto-archive after 3 ignored touches